Tag Archives: blog posts

How to write a video script

This week I’ve written three video scripts for my fertility client. One was on the impact of stress on fertility, another on the Weston A Price diet and then today one on going gluten-free for fertility. So what are the rules?

Firstly, aim for between two and four minutes for an audience like this, of people who are specifically visiting for information. Given that it takes longer to impart spoken information than written information, aim for talking at 125-150 words per minute. This means that your script needs to be a maximum of 600 words.

You need to start with a bold introduction telling your audience what you’re going to tell it. The first 60 seconds should explain what they will learn and have a call to action. Here’s the one I wrote for stress.

In this video I’m going to tell you how you can improve your chances of getting pregnant just by doing something you used to do before you started worrying about getting pregnant………..relaxing. Can it really be that simple? Well yes it can.

and this one for the Weston A Price diet.

Dr Weston A Price developed a diet based on years of travelling around the world and observing the effects of traditional societies as they migrated from their native foods to the modern processed foods. He advocates his diet for women wanting to conceive a healthy baby so I’m going to tell you about three things to cut out right now and three things to replace them with to ensure your body is most receptive to conception.

You need to speak directly to your audience and use ‘I’ and ‘you’ because you are speaking to them as if you’re in the same room.

Talk about something they care deeply about. In this case it’s fertility but you will be focusing about what your customers and clients care about. This is not about you, it’s about them.

Don’t waste their time telling them what they already know, they will just leave you mid sentence. Don’t talk down to them as if they know nothing nor should you talk in jargon and professional language because they won’t feel you’re talking to them at all. Instead talk to them as if you’re talking to a friend over a cup of coffee.

It’s good to engage them with a good story that they can relate to but keep it short and relevant. Here’s one I wrote for the stress video script.

We all know of people like us who have been trying to get pregnant for years, they’ve read all the articles, he’s wearing loose pants, they’ve filled the fridge with healthy food and she’s taking her temperature every day to work out when she’s ovulating. You know the story. Then they decide they aren’t meant to have children or they go on holiday, give up and resign themselves to being loving aunties and uncles. Then ‘boom!’ out of nowhere, they get pregnant! Friends of mine even decided to cycle the length of France because they didn’t want to keep putting off doing things on their ‘bucket list’ any more. She came back saying she’d found some of the hills rather hard and when she also noticed she hadn’t lost any weight her doctor suggested she might be pregnant. She said ‘I can’t be, we haven’t even been trying!’ but did a blood test because she wondered what could be wrong. Maybe she’d picked up an infection. Guess what! You know the ending of this story don’t you? Yes she was pregnant, by then about four months pregnant! 

If you want to refer to a study, just mention it briefly because video isn’t a great medium for conveying statistics and sources, samples and the details of the source of the original article.

Here’s how I tackled this in the gluten-free script.

A recent study in the US looked at 188 infertility patients and found that 5.9% had undiagnosed celiac disease. Now that’s not very high is it?  But when you look at the fact that in that study after they went gluten-free, they all got pregnant.

Leave them with a call to action so they are reminded what you said at the beginning and have no doubt about what they should do.

Here’s the end of the stress script.

And laugh!

Did you know that our body isn’t so very clever, after all?  It may know when you’re stressed even when you don’t but it can’t tell the difference between a fake laugh and a real laugh. It assumes both mean that you are relaxed so go on, laugh your way to fertility.

So I hope you’ve learned some of the rules of writing a video script and feel confident to write your own now.


How to write a blog post

I’m hoping many of you reading my Blog are readers of my books, whether they be my NLP books, children’s books (as JudyBee) or Marketing/Market Research titles. I wanted therefore to tell you something of my writing life. In this post I want to tell you how I write a Blog Post. Many of you will have blogs and may be interested in my process although this is by no means the best or only way to write them! Everyone has their own style and process regardless of content.

I always have something I want to write but sometimes it takes time for the thoughts to take form as a piece of writing. The thoughts seem like pieces of paper thrown into the air by the updraft of a bonfire. They hover and drift off so I have to metaphorically gather them up and make sense of them. I have to be in the right frame of mind to do that.

I have to want to do it first and foremost because if that desire isn’t there then nothing will happen, I will sit at my desk gazing out into the garden.

Secondly, I have to have a nice pen and paper. I think most writers hanker after lovely pens and pretty paper or notebooks. Yes of course I use a computer but my first draft is hand written. I like to see my writing fill the page. It’s as if the thoughts are my thoughts and the words are my words as they are in my handwriting. It’s the most personal writing form there is.

I like to have a mug of tea while I’m writing and frequently a peanut butter sandwich, I’m more savoury than sweet.

When I’ve written all I have to say and those pieces of paper or different thoughts are all on the page(s) I thn leave them for a bit to settle. It may be a day or so before I revisit what I’ve written and go to type it up on the computer. During that time I may play tennis or do yoga but I probably won’t write anything else until the draft is committed to the computer. I don’t usually change much of the first draft because the changes have happened as the thoughts are processed. Many thoughts don’t make it onto the page of writing althought they may reappear at another time and become another piece.

When I’m typing up from the handwritten draft I don’t read what I’ve written as I type, it is merely a process.

Then when it’s all typed up, I go back through checking for typos, grammar, sense and make sure it’s easy to understand for a busy mum.

Then I go back through it again, this time more as a reader to decide where I want an image and search on google for the best image to illustrate my point.

Then the important last stages are to tag the relevant keywords and link anything that readers will find useful , assign the appropriate category and write a short summary description for the SEO (search engine optimisation).

Then I press ‘publish post’ and this is what you get! I love it when people like a post or comment so do get in touch.

If you’d like me to write a blog post for you please complete the form below and we’ll have a chat.

20 rules of writing for the Web



Nowadays there’s no getting away from it, we all need a blog and a website, whatever our profession. I talk to loads of people who say they don’t know where to start, what should they write about –  “I’ve got nothing interesting to say”, they tell me. Writing for the web, writing a blog post, updating your website, needs to be done regularly to refresh it, ensure Google picks you up in a search and more importantly I think it keeps you focusing on your business. Here are some tips. 

  1. Write what you know and have an opinion about. Your reader may feel differently but they will recognise your own passion.
  2. It needs to be ‘of the moment’, readers want topical posts that pertain to what’s going on right now.
  3. Your title needs to be attention grabbing with keywords that will be picked up on a search.
  4. Avoid jargon, your reader isn’t going to share anything they don’t understand and that’s your aim, to get them to ‘share’ with their network to grow yours.
  5. If you quote someone else, make sure you quote accurately and give the source, name, book, date.
  6. By all means base it on another post you’ve read, but make it your own, unique to you.
  7. A good image to accompany your piece is ‘a must’.
  8. Avoid straight sales pitches, add your credentials at the end and a link to where the reader can buy your book or make contact.
  9. Use first person for your blog post and a more disassociated third person for your website.
  10. Check grammar and spelling. You lose credibility with mistakes.
  11. 500 words is the norm for a blog post, break up website copy into paragraphs with sub titles to help the reader navigate.
  12. Get to the point in the lead paragraph and proceed convincingly from there.
  13. Use tags and categories to help people find your post.
  14. Write daily or at least three times a week.
  15. If you are clean out of inspiration, copy and paste an old blog post then go back through it making changes to update it with your new thinking on the topic and hey presto you have a brand new blog post.
  16. If you’re feeling really creative one day, write all the posts for the week and then schedule posting so they are spread over the week.
  17. Respond to comments and engage your reader.
  18. Use the ‘share’ button to spread the word onto Twitter, Facebook, Google Plus, Pinterest and anywhere else your target market will see.
  19. Keep your blog and website separate, the tone of a blog is ‘entre nous’ but your website needs to be your business card.
  20. Enjoy! If writing isn’t your thing, you can commission blog posts on Elance, Fiverr, People per hour or use the contact form below!